Feasibility Study for Salfordias Entry to Chinese Construction Market Essay

Feasibility Study for Salfordias Entry to Chinese Construction Market - Essay Example 1. briefing paper (citing, and referencing, relevant sources, theories and methods) providing information on the Chinese construction market, and containing information on critical organisational and cultural issues. Chinese Work and Business Culture Considering that Salfordia is UK-based, it is one seen as â€Å"Western† while China is â€Å"Eastern†. Opening a branch in in another United Kingdom territory would be much simpler for Salfordia as differences in work and business practices may be minimal. In an attempt to penetrate the â€Å"eastern† market, exporting wholesale the â€Å"resistant† and traditional work culture of Salfordia would be difficult in a culture much different from it like China. A study of the culture of the target location is important to prepare Salfordia for a smoother transition as well as a successful venture. Tradition and Family Values Culture is defined as â€Å"an embodiment of traditions as well as a repository of values and normative assumptions developed among members in a group, collectively and society,† (Chao, 2001, 583). It includes the daily practices of managers and employees at the work place and business environment based on their beliefs and values inculcated on them by their own society. Hofstede (1980) presented four dimensions of culture as power distance, individualism against collectivism, masculinity against femininity, and uncertainty avoidance. This has been seen in the IBM global work culture in 53 national subsidiaries. Long-tern against short-term dimension was included as fifth. Chinese culture was seen to be distinct from US and UK culture in power distance, individual vs collectivism, and long/short term orientation (Hofstede, 1980). Chinese culture is considered as one of the... The research defines the culture as â€Å"an embodiment of traditions as well as a repository of values and normative assumptions developed among members in a group, collectively and society†. It includes the daily practices of managers and employees at the work place and business environment based on their beliefs and values inculcated on them by their own society. Hofstede presented four dimensions of culture as power distance, individualism against collectivism, masculinity against femininity, and uncertainty avoidance. This has been seen in the IBM global work culture in 53 national subsidiaries. Long-tern against short-term dimension was included as fifth. Chinese culture was seen to be distinct from US and UK culture in power distance, individual vs collectivism, and long/short term orientation. Chinese culture is considered as one of the most resilient in the world. One of the more widely known characteristic of Chinese culture is its Confucian values and teachings whic h are also as carried outside national boundaries. This Confucian trait is seen as shared amongst other Asians to merit academic attention. The Chinese heritage embodies imperative trust and respect which Chao proposed to make the work organisation tenable and efficacious. Trust and productivity are partners in the work process with the willingness as a sacrifice to future compensation. Trust, however, has also its unique meaning in this context as described by Chao as engendering an altruistic tendency as collectivist commitment, non-specific and entails implicit or diffused obligations embedded in the notion â€Å"subtlety†.